So what is Life Coaching?

Coaching is a form of learning, where a person (a coach) supports someone else (a client) to create learning and self-development in a way that benefits them.

Coaching is normally a conversation, or a series of conversations, one person has with another.  The coach intends to produce a conversation that will benefit the other person, the client, in a way that relates to the client’s learning and progress.


From early forms of transportation, i.e. stagecoach, or rail coach, the word ‘coaching’ literally means to transport someone from one place to another.  One thing that all forms of coaching seem to have in common is that people are using it to help them move forward in a certain direction

Why do people have coaching?


People enlist the services of a coach because they want to improve their situations and achieve goals.  They want to learn new ways of thinking and approaching situations, in order to get better results.  Common goals might be being more organised and effective at work, gaining confidence in certain situations, finding some focus or simply relating to other people more effectively.




Do you want to make a positive change?

What is expected from you?


In return, I will encourage you to stay committed to the coaching process.  That means showing up for sessions, taking your own notes where appropriate, and keeping any agreements you make during the sessions.


In addition, I need you to be open to the potential of coaching.  That means contributing to conversations honestly and openly.  For example, if something isn’t working, I need to know.  If you have concerns or problems, voice them.  If you know why a problem is occurring, say so.  The strength and power of coaching relates strongly to the level of openness and trust between the coach and the client.


What coaching is not:


  • Structured training, e.g. classroom learning

Coaching follows a more flexible format, according to the client’s objectives.  Both the client and the coach influence the direction and content of sessions.  Coaching also places real responsibility for learning on the individual and encourages learning to continue after the session.


  • Therapy, psychoanalysis, psychotherapy

Whilst coaching is not therapy, and should not be viewed as therapy, it does provide a viable alternative to people who may have previously considered some form of counselling to resolve a situation.  For example, coaching promotes a greater self-awareness, and fuller appreciation of our own situations and circumstances.  Sometimes, change can be promoted by a simple shift in perspectives.  Barriers or self-belief such as ‘I can’t’ or ‘I don’t’ can be challenged in order to encourage fresh approaches and ideas.


  • A way of someone else solving your problems for you

Coaching is based on the principal that an individual is ultimately responsible for their life and the results they’re getting.  If we acknowledge that we are responsible for something, it follows that we have power and influence over it.  For example, if you’re not getting the results at work that you want, a coach might encourage you to:


  • Understand the situation more clearly.

  • Develop new ideas of approaches for such situations.

  • Take constructive action that gets you the results you want.


What a coach will not do is instruct you to go and do something specific, or go and do it for you.  If they did, the coach would be taking responsibility and so taking the power away from you.

What can you expect from me as your Coach?


I will offer you a kind of support distinct from any other.  I will focus solely on your situations with the kind of attention and commitment that you rarely experience elsewhere.


I will listen to you, with a genuine curiosity to understand who you are, what you think and generally how you experience the world.  I will reflect back to you, with the kind of objective assessment that creates real clarity.  During conversations, I will encourage you to rise to challenges, overcome obstacles and get into action.


A coaching relationship is like no other, simply because of its combination of objective detachment and commitment to the goals of the individual.

Because the relationship is based on trust and openness, the contents of our discussions will be confidential

Common benefits people experience from coaching include:


  • Improved sense of direction and focus.

  • Increased knowledge of self/self-awareness.

  • Improved ability to relate to and influence others.

  • Increased motivation.

  • Improved personal effectiveness, e.g. focused effort.

  • Increased resourcefulness/resilience, e.g. ability to handle change.

The following questions may help you begin to form goals for a coaching relationship.  They are not intended to identify specifics, but rather encourage thoughts or ideas.


1. What current goals (if any) do you have relating to the following areas:

































2. Thinking about your current circumstances:

  • What would you like to do less of?

  • What would you like to do more of?


3. What would you most like to change right now if you could?



1. Your work e.g.

  • Personal performance/effectiveness

  • Career development, progression

  • Ability to lead/mange others

  • Motivation, fulfilment


2. Your lifestyle, e.g.

  • Work/life balance

  • Social life

  • Hobbies/Interests


3. Your relationships with others, e.g.

  • Your partner

  • Your immediate family

  • Your friends

  • Your extended family, i.e. relatives


4. Your learning/development, e.g.

  • Life experiences

  • Formal training/development


5. Your sense of contribution, e.g.

  • At work

  • At home

  • In your community


6. Your health/well-being, e.g.

  • Health

    Nutritional and eating patterns

  • Fitness, exercise, relaxation etc.

Hopefully, you will now have gained a better understanding of the opportunity of coaching.  Perhaps you have also begun to think about your own situation and goals, and are beginning to imagine how coaching might support you.

Affinity And Beyond Therapy

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